Gail Martin Speaking
SMALL BUSINESS MARKETING SUCCESS
Solopreneur Survival Guide: Strategies for Successful Small Business Marketing
Running a profitable small business is tougher now than ever before. You can’t afford to be a “best kept secret” anymore, and if your marketing strategy has been to “do business by accident,” that’s not working either. This program provides an easy-to-follow roadmap for marketing that really works. These are the steps Gail has used in her own successful business, and the secrets she shares with the clients she serves throughout North America. Her proven methods can be used regardless of the size of your budget to increase your visibility, get media attention and improve your online marketing effectiveness.
Refuse Recession: Marketing Strategies for a Tough Economy
Being short on cash doesn’t have to bring your marketing to a standstill. This program focuses on “free” proven marketing strategies that are long on elbow grease and short on cash. You’ll learn what the pros know about using social media, navigating the changing world of PR, and creating word of mouth buzz. In this program, audiences are challenged to move out of their comfort zone to create the change they want to see in their companies.
Digital PR: Reaching Customers in a Post-Newspaper World
Traditional newspapers are a dying breed, and almost daily, the current downturn seems to mark the demise of another storied paper or magazine. But online publications are alive and well, as are the new media outlets of blogs, podcasts, Internet radio and social media. If your PR plan revolves around mailing out press releases to printed publications, you’ve missed the boat. Find out how to create big buzz and get your message out through digital PR.
Start-up and Succeed: A Marketing Game Plan for New Businesses
A record number of people will start new businesses in 2009, but many of those start-ups won’t survive their first three years. One of the things that sets the winners apart from the losers is a solid marketing strategy right from the start. No money? No problem. This program is focused on the special needs, concerns and challenges of businesses in their first few years, and provides can-do ideas for the hands-on entrepreneur.
Beyond Testimonials: Case Studies That Sell
Testimonials are great, but they don’t tell the whole story. A good case study shows off not only your result, but the expertise and imagination it took to overcome roadblocks along the way. This program focuses on the five key elements for a great case study, and walks the audience through the do’s and don’ts of creating memorable and engaging case studies for an online audience.
Direct to Consumer PR: Why the Customer, Not the Reporter, is The Best Audience
The Internet has made a fundamental change in the way successful PR works. Today, it’s not just about getting the attention of reporters and editors. In an increasingly online world, the old gatekeepers are less important, and the consumer is now the key audience. This program shares the essentials for writing press releases that get found by search engines, creating keyword-friendly articles, and maximizing your online presence to go direct to the consumer with your PR.
The Power of Your Press Kit: Wow Prospects, Hook Reporters and Get Noticed
Still handing out pocket folders stuffed with paper? That’s so ‘80s! Today’s power press kits are online, and they serve both reporters and consumers by providing information on-demand. Learn Gail’s success strategies for making the most of web audio and video, downloads and interactive features to create press kits that sell your story and your products.
BOOK MARKETING: The Thrifty Author Series
Book Marketing on $0 Budget
You’ve published your book. Now what? Most authors (and publishers) lack money for marketing. Even books published by “big name” publishers usually get very little marketing from the publisher. Self-published books sink or swim by their author’s efforts. In this program, Gail shares the tips she’s used as the author of an internationally best-selling book series from a small publisher to get her books noticed and encourage sales.
Launching Your Book (Without Losing Your Mind)
There’s a crucial 90-day window before, during and just after your book launch that makes a huge impact on sales. In this program, Gail walks you through how get prepared for the day your book hits the shelves, what to do when the book first comes out, and how to keep the buzz going between books.